ADVERTISING ARTS, November 1931. (Cover by Gustav Jensen)
New York: Advertising and Selling Publishing Company, 1931. 4to Original wrappers. 56 pp.+ inserts Elaborate graphic design and production throughout. Cover design by Gustav Jensen. One leaf (53-54) neatly cut with 1/4 removed! Else Very good.
Includes:
“Enough Rope” A Photograph by Howard Lester.
Building Good Will with Good Design by Abbott Kimball. Work by Norman Bel Geddes, Howe & Lescaze, Eugene Schoen, Etc.
Photograms by Walter Redding.
Imagination for Sale by Egmont Arens.
He Who Has Eyes To See by M. F. Agha. Four Posters by Sepo.
Windows in Miniature by George H. Allen.
Beautiful Bottles by Roy Sheldon
New Homes—New Markets by Walter Dorwin Teague. Residences by Howe & Lescaze, Walter Dorwin Teague, George J. Adams, Carl Wiedemeyer, And The C. H. Wolfe House by R. M. Schindler.
Exhibition Of 50 Outstanding Advertisments Held by Art Directors Club Of New York.
All Dressed Up by Amos Stote.
Mailing Piece for Strathmore Paper Company designed by Catherine Mellen.
Two Displays designed In The Modern Manner.
Book Review—“Mise En Page” by A. Tolmer. Well illustrated with Six Photographs.
Contributors to this Issue.
Full-Page Insert: Design Check List, Designed by Huxley House.
Full-Page Hand Colored Insert designed and Produced by the Nelson Hughes Company.
Provenance : Estate of CCAC/CCA professor Steve Reoutt, who passed away May 14, 2008. He was born in 1938 in Shanghai to Russian parents. He came to the United States when he was just 12 years old. He went on to co-found the San Francisco chapter of the AIGA, including serving a nine-year board position as design historian. In 2001 Reoutt received the AIGA Fellowship award for “personal and professional contributions to raising the standards of excellence within our design community." Item #51-2329
Price: $225.00