McMurtrie, Douglas C.

Can We Get Results from Eye-Straining Typography?

Chicago: Ludlow Typography Company, 1929. Printed wraps, stapled. 8vo. 6-1/4 x 9-1/4 inches. 18 pp. First edition thus, 1,500 copies printed. A reprint of an article that first appeared in Printed Salesmanship in November, 1928. A critique of contemporary advertising type design by the noted historian of printing and typography. Scarce. Near Fine, with very minor soiling to front cover. Item #59-3913

Price: $25.00