Design for Home Savings: Bay Area Finance and First Federal in Santa Monica, CA.
Santa Monica, CA.: ca. 1960s. Watercolor painting. 15.5 x 40 inches. Design for the building at 1621 Wilshire Blvd, Santa Monica, CA. Subsequently Continental Shop/ Nawab of India.
Adam Arenson: "a delicately curving building at 1619-1621 Wilshire Boulevard in Santa Monica. The color logo tiles and the terrazzo floors being the best hints at this building’s Mid-Century Modern past — given that the inside spaces were long since gutted. Note also the alley-side view in the picture above: for a building not on a prominent corner, the marble siding stopped when the facade did.
1957, photo 2012 The tile logo letters show an attempt, contemporaneous to the Home Savings work, to find a quick, recognizable way to mark the business with a colorful, artistic icon — closer to the style of abstracted corporate icons for franchise recognizability." Item #03-0084
Price: $50,000.00